What do we mean by that?
Everything is not OK
Well, our team at Poke have been agency-side and we’ve been client-side. We believe the world of marketing is getting stagnant. It’s getting tired. It’s getting bland.
Clients are not demanding peak performance from agencies, agencies are packed full of ‘doers’, not ‘thinkers’, creativity is sacrificed for delivery, awards are given precedence over results.
Marketing seems to have settled for average; agreed upon ‘that’ll have to do’ and ‘ok’ is now seen as acceptable.
O.K is not acceptable at Poke. What is acceptable is delivering exceptional work that creates impact and achieves results. That’s what we do.
What we’re great at
Online & Offline
It is so important for us to really understand our clients as a business. Our discovery phase uncovers customer segments, competitor insights, market conditions and allows a strategic approach to be developed.
We share risk
We want to be as fluid and agile with how we get paid as we can be. We know we will do an amazing job so we are prepared to share the risk with our clients. Performance related pay can be an option.
We ask why
Why is a great word. It ensures everything is questioned, validated and then measured. It keeps everyone focused and means context is applied to any tactics.
Analysis of metrics and data is key to our offering. By understanding what is happening now we can predict what will happen in the future. That way we can make any necessary amends to improve things.
Without collaboration there is no respect. We don’t dominate discussions and we don’t expect our clients to do so either. Everyone’s opinions and ideas are valued and valid. That’s how we all get to the best outcome.
Creative Marketing Agency